Quality Café: Communicating for Change – Tools to Support Your Quality Improvement Work

Clear, consistent communication can make the difference between a quality improvement project that stalls and one that sparks and sustains change. In this session, you’ll learn how to craft strong key messages, tailor your communication to different audiences from frontline staff to executives and navigate communication barriers. We will then bring it all together to create a quick and easy communication plan that you can use for future work. Whether you’re launching a new initiative or sustaining change, you’ll leave with practical tools to boost your project’s uptake and its impact.

Learning Objectives

At the end of this webinar, learners will be able to:

• Develop key messages to effectively explain your work
• Build an audience matrix to focus your messages
• Create a communications plan to share your improvement work

Presenter

Hannah Lawrie
Director, Communications & Public Relations
Health Quality BC